LA ROTULADORA 24
Quito, 2014

Como parte de la revitalización del bulevar 24 de Mayo, organizado por la Fundación Museos de Quito, me pidieron que hable con los dueños de los negocios del sector y les ofrezca un rótulo artesanal para su local.
En la mayoría de casos ellos me daban los requerimientos de la imagen, discutíamos algún detalle de su entorno que la personalice y se la ejecutaba ese mismo día.
Realicé veinticinco rotulaciones en cinco semanas.

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I was asked by the Fundación Museos de Quito to work in a revitalizing project for a problematic neighborhood in Quito. I had to talk to the owners of small business in the area and offer them a hand crafted sign to announce their place.
Mostly they gave me ideas of what they wanted and we discussed together for some detail that could make the image more personal, and I started to draw immediately.
Twenty five signs were delivered in five weeks.